So... I have a bone to pick with Target. In particular, with regards to Mossimo apparel at Target.I was running out of toilet paper and other stuff so I trekked a block away to the eponymous super-store (I looove Target). As I passed one of the racks in the women's section which faced the main pathway across the registers, some colored hoodies caught my attention. Why? Because the screenprint on them looked very much like the screenprints that another label called Zooey is doing. Simple, 2-color prints, messages that had to do with the environment in simple fonts, often with an image of a butterfly silhouette, or the earth, etc. I thought Zooey, a contemporary brand, was doing exclusives for Target.
But to my surprise, as I came across the label, it wasn't Zooey. It was Mossimo.Knock-offs happen in the garment industry all the time. This one is way too close and I'd be afraid if I were the peeps at Mossimo. And Target! But the the thing that rattled my green cage the most was the fact that these green-messaged hoodies (about 25 per color per arm of the rack) was NOT EVEN MADE OUT OF ORGANIC COTTON! It was made out of *regular* cotton. What hypocrisy!!!!! I think there should be some kind of law in the fashion world that says if you're going to preach green, you better freakin' be practicing it!!! I am sooo livid, you guys don't even understand.
As much as I love Target, I think I'm going to find someone who knows someone who works there to alert them. Either that or write to their customer service and complain. The sad reality of it is, they will probably be more concerned of the possible design counterfeiting of Zooey, but really they should be concerned more of what kind of product they are buying from hypocritical companies who want to make a buck out of the green "trend".
IT SHOULD NOT BE A TREND. IT SHOULD BE A LIFESTYLE.
Kudos for Target, though, for bringing in Rogan as a guest designer this past floorset in their designer exclusives. At least he did EVERYTHING in his line in sustainable or organic or fair trade goods. Meantime, don't buy Mossimo at Target. Write to them and complain to be more eco-responsible instead of eco-hypocritical!!!
1 comment:
Hahaa! I guess things fell apart after I left. Tita Diane (von Furstenberg) is also suing them for stealing her prints. Mossimo is now owned by ICONIX and the design team is now in Minneapolis. Would this have happened if the design team were still based in CALIFORNIA?! I don't know why the current design team is so BRAZEN with the knock-offs. I understand the pressure to create products that will be profitable for TARGET, but there are better ways to handle this i.e. creating a Mossimo GREEN label for the organic-green lifestyle (they have Mossimo BLACK label and RED label for women's and juniors respectively). This latest incident just tarnishes the brand and benefits nobody. Reporting from my hotel room in Singapore.
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